This was the most likely (highest probability) outcome. The risk management took was the idea that one of the lower probability outcomes panned out. It wasn’t a terrible risk because there just aren’t that many levers here when it comes to trying to increase usage metrics:
It’s been two months since Foursquare relaunched, and things aren’t looking good. App usage and downloads are down. Way down. But Web traffic is up. Maybe. We’re not sold on that, but it’s what Foursquare tells us.