This is really interesting to hear from the head of Youtube. The one thing I’ve always believed is that you have to either pick ad supported or paid. If you ride the fence, you’re going to have a shitty ad offering or a shitty paid offering. But if the product life cycle of online ads is winding down, you may not really have a choice. Maybe ginormous scale will allow Youtube to be able to do both well.
“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads,”