Amazon exec: We priced the Fire Phone wrong

If it was anyone else besides Amazon that was defaulting to competing on price, I would’ve dinged this:

“We didn’t get the price right,” Limp admitted. “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’ And so we corrected.”

via Amazon exec: We priced the Fire Phone wrong.

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