Sony Files Patent To Make TV Ads Into Video Games

That’s the future of you sitting in front of your television, watching commercials, according to a new patent application from Sony. Interactive software streams to your television between pre-cut commercials, asking the viewer to actually engage with a brand for some sort of reward. In the case Sony’s proposal for this McDonald’s ad, saying the name allows you to skip the rest of the commercial.

via Sony Files Patent To Make TV Ads Into Video Games | Co.Design | business + design.

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