Cross Device: AOL Wants to Sell “People-Centric” Ad Campaigns, Too

At this point, the question is how much legs cross device has until it becomes out of fashion and no longer able to command a premium:

AOL has launched cross-device linking technology it says will allow online marketers to track specific users as they move between multiple connected devices, and to target them with ads based on the information.

via AOL Wants to Sell “People-Centric” Ad Campaigns, Too – CMO Today – WSJ.

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