Disqus Takes Programmatic ‘Sponsored Comment’ Ad Platform Global

In a nutshell, the platform allows brands to place ads at the top of a Disqus comment section, targeted by over 1,000 discussion topics. It’s hoping that by using its footprint of more than 3 million websites, it will be able to provide brands with accurate semantic targeting based on both the content of a blog post and the comments, which sometimes branch off into other topics.

via Disqus Takes Programmatic ‘Sponsored Comment’ Ad Platform Global.

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