ICYMI: Will Free Data Become the Next Free Shipping?

“We see the sponsored-data industry as one to watch, as it could be quite relevant for travel,” Mr. Doctorow said.

A new service launching this week called Freeway allows users of AT&T smartphones to access a number of sites, including StubHub.com and Expedia.com, data free. Users of the app, which is made by a Seattle-based company called Syntonic, can also watch a trailer for the independent film “Frank vs. God” without it counting against their data plan.

via Will Free Data Become the Next Free Shipping? – WSJ