The balance of power in online advertising is slowly shifting from Google to Facebook

Google is not sleeping on this.  That said, Facebook has a long ways to go.

Morgan Stanley has a fascinating deep dive this week into the world of online advertising. Analysts at the bank looked at Facebook, Google, and Twitter to get a sense of how online advertising, and by extension the business model of the web, is developing in the forthcoming years.

In short, this is a good time to be Facebook.

via The balance of power in online advertising is slowly shifting from Google to Facebook – Quartz.

Advertisements