“80% of those who use social networking sites say they are concerned about third parties like advertisers…”

How do you manage this gap?

80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.
55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”

via Public Perceptions of Privacy and Security in the Post-Snowden Era | Pew Research Center’s Internet & American Life Project.

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