On the marketing power of a group of parody accounts:
Asa, Orr, and Rhodes all agree that it was the swarming of their networks that really bolstered support for LaBeouf early on.
“The parody accounts were the real reason Alex From Target became so famous. They gave him the initial exposure he needed to kind of get the ball rolling,” Orr said.
Some monetization data points:
“Lately I’ve been posting for different apps, and it can range from anywhere from $500 – $1,000 per post — it’s awesome,” Asa said. “I actually did an app tweet last week and I ended up getting the app 20,000 downloads off one tweet.”