Measuring Twitter Remains a Conundrum as ‘Timeline Views’ Metric Is Likely Discarded

Chief Financial Officer Anthony Noto said that after the fourth quarter the company will likely retire its use of timeline views, its main metric of usage that CEO Dick Costolo last year described as “a proxy for the amount of content our users consume.”

via Measuring Twitter Remains a Conundrum as ‘Timeline Views’ Metric Is Likely Discarded – Digits – WSJ.

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