Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

I’ve lived through a few cycles of these.  The issue with building your own is that it’s expensive.  Agencies love it because they get to make a lot more money building you stuff and then taxing you on buying traffic to get onto the site.  There’s no one size fits all solution here.

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter.

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