Mobile app download acquisition stats

But as brands and other big companies spend a lot of money to get attention for their games and apps, the cost of acquiring users via advertising on mobile devices has steadily risen. That’s why the October decline in the Cost per Loyal User (or the cost of acquiring a user who opens an app at least three times) Index from $2.25 in September to $2.16 in October is notable.

via iPhone 6 drives huge downloads in October, but marketing costs finally fall slightly | GamesBeat | Games | by Dean Takahashi.