Facebook, Google, And Twitter’s War For App Install Ads | TechCrunch

After app install ads, it will be the rise of the app engagement ads. Overtly promotional push notifications are banned on iOS, and they risk getting an app’s lifeline muted if annoyed users turn off push. Ads can be the only way to get someone to open an app buried in a back screen folder.

via Facebook, Google, And Twitter’s War For App Install Ads | TechCrunch.

Advertisements