Tumblr Launches Mobile-Only Sponsored Apps

When I see the big properties doubling down on mobile app install ads, it’s a reminder that we’ve failed to innovate and find the thing that could attract 10-100x bigger budgets.

With the new Tumblr Sponsored Apps service, if users click on the install app button in the sponsored post, it will direct them to Apple’s App Store or Android’s Play Store — depending on their mobile operating system — to download.

via Tumblr Launches Mobile-Only Sponsored Apps 11/28/2014.