What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?

Personal data (including name, gender and location) – by 65% of company respondents and 70% of agency respondents;

User preferences (explicit customer preferences, e.g. interests) – by 45% and 48%, respectively;

Purchase history – by 38% and 43%, respectively; and

Behavior on web properties – by 33% and 36%, respectively.

via What Types of Data Are Marketers Using For Personalization – And What’s Their Impact on ROI?.

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