The rise of AdBlock reveals a serious problem in the advertising world

Online advertising is a broken model, but not so broken that the industry can’t keep growing the size of the market:

Regardless of its validity, the legal action misses a critical point. By downloading the plug-in AdBlock Plus (ABP) on a massive scale, users do vote with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using aspirin to fight cancer. A different approach is required but very few seem ready to face that fact.

via The rise of AdBlock reveals a serious problem in the advertising world – Quartz.

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