Google Transparency Could Delay Adtech IPOs

Interesting POV (related to the previous post on Google reporting that half of online ads are not viewed):

Joe Apprendi, CEO of adtech startup Collective, is really enthusiastic about Google’s new interest in transparency in the online advertising business. He thinks that the buying and selling of ads online is going to go through a “complete reassessment” in the next couple of years as clients figure out just how much of their money is wasted or taken in online fraud.

…could make a bunch of companies think twice about whether they want to file IPOs or not.

via Google Transparency Could Delay Adtech IPOs – Business Insider.

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