Hold the beacon: McDonald’s tests wireless offers near stores

Come on man, you can control for this:

Using Piper’s beacon implementation over a four-week trial, sales of McChicken sandwiches jumped 8 percent over the prior month while McNuggets saw a 7.5 percent boost. Part of the increase could simply be more people eating on the go as they try to frantically complete their holiday shopping. But some of the higher sales were likely due to the beacons which lets retailers wirelessly push promotions and coupons to the smartphones of nearby customers.

via Hold the beacon: McDonald’s tests wireless offers near stores — Tech News and Analysis.

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