Datalogix Acquired By Oracle

As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks, the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.

via Oracle’s at it again: Acquires data broker Datalogix — Tech News and Analysis.