Industry group proposes news Do Not Track Rules– allows big ad firms to track via first party and third party cookies

Excerpt with key sentences in bold:

Now, finally, an industry working group is expected to propose detailed rules governing how the privacy switch should work. The group includes experts but is dominated by Internet giants like Adobe, Apple, Facebook, Google and Yahoo. It is poised to recommend a carve-out that would effectively free them from honoring “Do Not Track” requests.

If regulators go along, the rules would allow the largest Internet giants to continue scooping up data about users on their own sites and on other sites that include their plug-ins, such as Facebook’s “Like” button or an embedded YouTube video. This giant loophole would make “Do Not Track” meaningless.

via The Slow Death of ‘Do Not Track’ – NYTimes.com.

 

 

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