AB testing images for ecommerce lingerie:
“Picture has a huge impact on sale when it comes to fashion,” he adds. That’s especially true for an online retailer, where buyers make decisions based on images and what they convey. For lingerie it’s all the more important, Hermand-Waiche argues. “You buy the product not only for what it looks like, but for the emotions that the product conveys to you and that you want to convey through he product.”
…Through its research, Adore Me has found that the right model matters even more than price.