New Twitter Ads Are Placed So That Make It Seem Like People Follow Brands & Others, Even If They Don’t

The key issue is the placement of the ads in the middle of regular content so it’s hard to distinguish (i.e. native ads!):

Twitter’s expansion of ads into “Following” lists can make people seem to follow accounts, even if they don’t.

via New Twitter Ads Make It Seem Like People Follow Brands & Others, Even If They Don’t.

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