“Amazon will convert nearly 7 million of those 10 million trial customers who signed up this holiday”

It would be more helpful to understand the mechanics that Amazon uses to convert customers from paid to free.  The conversion rate that’s calculated here is really high:

Today, new data being released suggests that a huge chunk of these customers — 70 percent! — will end up paying $99 for an annual membership, according to the Consumer Intelligence Research Partners.

That means, Amazon will convert nearly 7 million of those 10 million trial customers who signed up this holiday.

via The number of people who ultimately pay for that ‘free’ Amazon Prime trial: 70 percent – GeekWire.

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