Apps Everywhere, but No Unifying Link

Surprised the NY Times are covering such a nascent space– linking between apps.

But as people spend more time on their mobile devices and in their apps, their Internet has taken a step backward, becoming more isolated, more disorganized and ultimately harder to use — more like the web before search engines….

With so many companies and investors working on deep linking, the competition has become a problem. That is because the easiest way to get apps to link as if they were part of the web is to get app developers to adopt one standard that would work across devices and operating systems.

“Once we’re all using the same plumbing, everyone can go and build businesses and interesting experiences on top of that,” said Eddie O’Neil, a Facebook product manager working on the company’s program, App Links.

via Apps Everywhere, but No Unifying Link –