Pricing: Quartz’s Digital Media Strategy Begins to Crystallize

“One of the bets that we’re placing is to try to avoid slugging it out in the commodity space, where you need 100 million unique visitors to sell $2 banner ads to make any revenue,” said Mr. Lauf. He would not discuss advertising rates, but people familiar with the company said Quartz is charging about $70 for every thousand ad impressions. That may also include impressions on Quartz’s email newsletter and production costs for creating ads, these people said.

via Quartz’s Digital Media Strategy Begins to Crystallize | Media – Advertising Age.

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