A framework for how the market values adtech

From T Kawaja:

Given that at least a dozen of these companies are contemplating IPOs in 2014 and 2015, we want to share a framework for how we believe the market values this sector.

Valuation categories are:

  • SaaS
  • Programmatic
  • Network 2.0
  • Network 1.0

via Ad-Tech Valuation: Color by Numbers | Re/code.

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