On Podcast Sponsorships

Some info on Podcast Sponsorships.  The emerging standards:

The current “Industry Standard” podcast sponsorship is a combo 15-second Pre-Roll and a 60-second Mid-Roll.

Pre-Roll: Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds. On EntrepreneurOnFire, our Pre-Rolls are right after the intro music. Click here to listen to a sample.

Mid-Roll: A lot more flexibility here. Typically inserted somewhere in the 40 – 70% mark of the podcast episode. The host will talk about the sponsor’s product or service for 60-seconds this time, often sharing a personal story if possible. On EntrepreneurOnFire, our Mid-Rolls are right before “The Lightning Round”, which puts them close to the 70% mark on most episodes. Click here to listen to a sample.

via Podcast Sponsorships – All the goods.

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