Programmatic lessons from Daily Mail’s ad giveaway

In case you missed it:

As unusual as DailyMail.com’s stunt is, it reflects the growing pains still evident in the marketplace for programmatic, or automated ad buying. Publishers struggle to explain to clients what it is, sales people worry that it will cut into their commissions, and the format itself still has a reputation for being just for remnant (read: cheap) inventory, to name a few challenges.

via Programmatic lessons from Daily Mail’s ad giveaway – Digiday.

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