Mobile marketing automation: 1.5% penetration now, could triple in 2015

If you mash together modern app analytics solutions, old-school CRM, and web-based marketing automation solutions and then reinvent them for mobile, you’d end up with something like mobile marketing automation. It’s analytics down to the individual user level that are immediately actionable: not just the what of analytics or the who of CRM, but also the communication of a marketing automation system.

via Mobile marketing automation: 1.5% penetration now, could triple in 2015 | VentureBeat | Marketing | by John Koetsier.

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