Facebook Lets Brands Target People Discussing the Super Bowl

Starting on Wednesday, Facebook will track the status updates and comments people post to the social network for keywords related to the Super Bowl. People who post something Super Bowl-related will be added to an audience pool — and the aggregated data will be anonymized — alongside the more than 50 million people who interacted with Super Bowl-related content on Facebook last year. Advertisers will be able to buy ads against Facebook’s Super Bowl audience leading up to and during the Super Bowl, which will take place on February 1.

via Facebook Lets Brands Target People Discussing the Super Bowl | Special: Super Bowl – Advertising Age.

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