ICYMI: Omnicom has found a novel use for Atlas: Checking Google’s math

But the agency holding company Omnicom Group has found a novel use for Atlas: Checking Google’s math. It has begun adding Atlas tracking pixels to measure ads served by DoubleClick, Google’s ad serving competitor, to compare each product’s results against one another, according to executives familiar with the agency’s ad tech plans.

via Omnicom adds Atlas tags to DoubleClick-served ads – Digiday.

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