Twitter launches video tools, private group messaging

For advertisers this offers another way to reach consumers by paying to promote video tweets. Brands already have Twitter’s Amplify program, and the ability to upload longer-form video content. But now that video will be populating users news feeds, this is yet another way to get video ads—which are considered more impactful, and more expensive than traditional mobile ads—in front of consumers.

via Twitter launches video tools, private group messaging.