‘Pinfluencers’ Are Getting Paid. Pinterest Itself, Not So Much

In the past few months, advertisers ranging from Tommy Hilfiger to VH1 to Benjamin Moore started spending marketing dollars to promote their brands on Pinterest.

But with a few exceptions, those companies didn’t actually buy any ads on the fast-growing social network, which allows users to “pin” images of their favorite things or places.

Instead, they commissioned Pinterest influencers, or “Pinfluencers,” to help get their messages out to consumers. In such instances, Pinterest doesn’t get paid.

via ‘Pinfluencers’ Are Getting Paid. Pinterest Itself, Not So Much – Venture Capital Dispatch – WSJ.