To Fight Amazon in India, Flipkart Borrows Advertising Playbook

Both Amazon and Alibaba have demonstrated that selling digital ads can be a profitable antidote to the low margins inherent in selling goods online. Now Flipkart, India’s e-commerce leader whose backers include Yuri Milner and Tiger Global, is trying to follow suit.

via To Fight Amazon in India, Flipkart Borrows Advertising Playbook – The Information.

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