Pinterest to Focus on “Intent” Data

At an industry conference held in New York City last week, Don Faul, head of operations at Pinterest, told the audience that the “focus this year is on intent data” and the ability to know what users want to buy in advance.

“Our users are expressing their future intent. It’s not the shoes they bought last week, or where they went on vacation six months ago. It’s a place where people are coming to discover new businesses, new brands, and new products,” Faul said.

via Pinterest to Focus on “Intent” Data | ClickZ.