Ad revenue expected to drop more at the New York Times

Overall, ad revenue dropped 2.1% in the last three months of 2014. The main culprit was a big dive in advertising in print, which fell 9.2%. Digital showed a healthy gain (19.3%), but it wasn’t enough.

Print advertising still accounts for the lion’s share of the Times’ ad business.

via Ad revenue expected to drop more at the New York Times – Feb. 3, 2015.

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