Why The BuzzFeed-Snapchat Discover Deal Fell Through

At issue was the fact that Snapchat’s editorial team would be involved in BuzzFeed’s content, creating friction. The two companies had “creative differences,” Mr. Peretti said at the meeting, a person familiar with the matter said.

“We’re watching Snapchat Discover closely and think it’s a really exciting program,” said BuzzFeed spokeswoman Ashley McCollum. “We’re bummed we’re not in it.”

via Why The BuzzFeed-Snapchat Discover Deal Fell Through – CMO Today – WSJ.

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