Every time I learn about an exhausted ad ops person giving up, I always wonder why. Yet few in ad tech write about it, at least not in non-ironic or funny ways. But as a maker of advertising software in 2015, ad ops are my user. So if they’re sometimes frustrated, I have to wonder why.
In particular, if you’re doing programmatic media buying in 2015 in display, you’re either doing amazing ad ops and leveraging a good mix of display/mobile/video advertising, analytics, data management, and optimization tech, or you’re buying a media product from a rep. Increasingly, it’s a mix of the two.