Last week, a new study published in Science, “Where Is Silicon Valley?,” attempted to come a little closer to identifying what separates the startups that make it from the ones that don’t. The researchers’ findings: Startups that are more likely to succeed have short names, are not named after their founders, and are located in regions associated with “high quality” ventures. In particular, the authors write that eponymous firms are more than 70 percent less likely to succeed than others while firms with short names (defined in their paper as three or fewer words) are 50 percent more likely to succeed than those with long names. Menlo Park, Mountain View, and Palo Alto are the top-rated cities for so-called entrepreneurial quality. Successful firms were considered ones that achieved an initial public offering or an acquisition within six years of being founded.