Twitter value of a logged-out user: $2.50/yr (vs. $4+/yr)

But among the take-aways for those who weren’t in attendance back in November was the notion that Twitter values its logged-out audience – those who see tweets but are not counted as active users – at $2.50 to the company each year. By comparison, those Twitter users who are logged-in are worth $4 plus per year, he said.

via Twitter value of a logged-out user – Business Insider.