Facebook Patents Clever Way To Advertise Just To Important People

Facebook’s “influencer marketing”:

Facebook’s method directly measures influence by determining not just who has the most followers, but whose followers re-shared the content. Even if someone had a smaller following, they could be an influencer in a specific topic if their word inspires others to share. And the patent further identifies experts because they’re who first gets influencers to share.

via Facebook Patents Clever Way To Advertise Just To Important People | TechCrunch.

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