Google, Mighty Now, but Not Forever

If the crux of this argument is that Google is only good at performance ads and not brand advertising, it’s flawed.

“Google doesn’t create immersive experiences that you get lost in,” Mr. Thompson said. “Google creates transactional services. You go to Google to search, or for maps, or with something else in mind. And those are the types of ads they have. But brand advertising isn’t about that kind of destination. It’s about an experience.”

via Google, Mighty Now, but Not Forever –

The internet and mobile universe sucks at brand advertising compared to television.  No one has cracked the code to online brand advertising.  I’m still optimistic that someone will but plenty of people have started wondering whether tv ads were just a one time gift.  Maybe brands won’t get anything better to advertise on.