Competing With VC-Fueled Media Startups– Advice: don’t fight, just survive

A POV on how to compete with well funded VC startups that have cash to do irrational and undisciplined things: don’t fight, just survive.

If you’re in media and you’re competing with startups that have been funded by deep-pocketed and delusional investors, it can feel like you’re constantly climbing into the ring with opponents you know are on steroids. The trick is to try to stay on your feet, or at least cling to the ropes, until their dealers cut them off.

via What It’s Like Competing With VC-Fueled Media Startups | The Media Guy – Advertising Age.

Advertisements