Ad tech is complicated and getting more so

Terry Kawaja, who spoke to Digiday editor-in-chief Brian Morrissey and platforms editor John McDermott in this week’s Digiday Podcast.

  •  Few ad tech companies will amount to much.
  • Consolidation never happens.
  • Fragmentation is real and it has a cost.
  • Google’s actually playing nice.
  • Facebook’s going for big brand dollars
  • New buyers are emerging in ad tech.

via Ad tech is complicated and getting more so.

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