Creative offer: Pay With Other Retailers’ Gift Cards

I thought this was a pretty innovative way to create a compelling offer but without huge downside, especially if you can offload the unsused gift cards on a secondary market so the acquisition costs really just amount to the loss you’re taking between the spread.

The feature is a clever way to tap into the growing number of unused gift cards on the market, while also potentially bringing in new users to Twice’s online store. Gift card sales have increased to $124 billion in 2014, up from $80 billion just six years ago, and it’s expected that around a billion in gift cards will be forgotten, lost or expired by the end of 2015.

via Secondhand Shop Twice Now Lets You Pay With Other Retailers’ Gift Cards | TechCrunch.

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