Health sites are sharing usage data with Acxiom, Experian, Google, Pinterest, Facebook, et al.

This has been going on for a while  As long as companies like Acxiom can stay under the radar, it’s going to keep trending in this direction.

Thus, Libert has discovered that the vast majority of health sites, from the for-profit to the government-run, are loaded with tracking elements that are sending records of your health inquiries to the likes of web giants like Google, Facebook, and Pinterest, and data brokers like Experian and Acxiom.

via Looking Up Symptoms Online? These Companies Are Tracking You | Motherboard.

The details of some of the stuff these companies are doing is shocking (or innovative depending on which camp you sit in).  What this is being used for is no surprise– it’s all about completing the loop and improving the value story of campaigns the media cos are selling.