Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

Offline conversion data connected to online:

For instance, when Nestle’s Butterfinger was introducing a new product — Butterfinger Cup Minis — it was able to target Twitter users who frequently purchase peanut butter candy at grocery stores, convenience stores and other in-store destinations. Such targeting, Twitter said, lifted engagement for Nestle 52% compared to the brand’s overall performance in 2014.

via Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences.

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