ClassPass and the Joy and Guilt of the Digital Middleman Economy

Sounds like Groupon all over again:

“The biggest appeal is marketing,” Lively told me. But because most of their new customers come through ClassPass, she said, they’re less likely to sign up for SyncStudio’s $175 monthly membership. For each class booked through ClassPass, the company pays less than the studio’s $18 drop-in rate. “A full class running at half the cost doesn’t make you money,” Lively said. “Sometimes, the economics don’t make sense.”

via ClassPass and the Joy and Guilt of the Digital Middleman Economy – NYTimes.com.

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