Google, Wal-Mart Part Ways Over Local Shopping Ads

Battling over data:

Last summer, Wal-Mart signed up for a Google advertising service that shows shoppers where specific products are available at nearby stores. Less than a month later, the retailer pulled out over concerns about sharing store inventory and pricing data with Google, according to two people familiar with the situation.

via Google, Wal-Mart Part Ways Over Local Shopping Ads – WSJ.

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